Built By Operators, For Operators
Ironwood Advisory exists to help owner-led contractors install the systems they need to scale—without losing their minds or their margins.
Our Mission
To bring disciplined operating systems to owner-led residential service contractors—and stay involved until those systems actually stick. We believe every contractor deserves access to the operational rigor that makes businesses scalable, profitable, and less dependent on any one person.
What We Stand For
Integrity
We tell you what you need to hear, not what you want to hear. If we're not a fit, we'll say so.
Partnership
We're in it with you. Your success is our success. We don't hand off and disappear.
Practicality
Theory is cheap. We focus on systems that actually work in the real world of residential service.
Measurement
What gets measured gets managed. We document outcomes because accountability matters.
Jack Peifer-Dawson
Founder, Ironwood Advisory
I started Ironwood Advisory because I saw too many good contractors struggling with the same problems—pricing that didn't protect margins, dispatch that ran on chaos, and growth that made life harder instead of easier.
These aren't problems that get solved by reading another business book or attending another seminar. They get solved by installing real systems and maintaining the discipline to use them.
That's what we do. We don't just advise—we install. And we don't just install—we stick around to make sure adoption actually happens.
Based in London, Ontario, I work with contractors across Southwestern Ontario who are ready to professionalize their operations without losing the culture that made them successful in the first place.
Ready To Work With Us?
Book a discovery call and let's have an honest conversation about your business.